Industry: Imported FMCG (Food & Beverage / Consumer Goods). Key Responsibilities: Develop and execute regional sales strategies to achieve growth targets. Manage and expand distributor, wholesaler, and key account networks. Lead, coach, and monitor regional sales teams. Negotiate with major supermarkets, wholesalers, and modern trade partners. Analyze market trends, competition, and pricing strategies. Ensure brand visibility, promotions, and market penetration.