Country Content Strategy Lead, Turkey (12-month Contract)

Job Description

Content moves Canva, and ensuring our content is a driver of growth is crucial. Just as we invest in strong business, marketing, sales, and product leaders in our priority markets, we need an equally strong voice in content in our countries. As the Country Content Strategy Lead, you’ll be responsible for ensuring Canva has the right strategic content from your market, owning content as a growth engine and adapting strategy by market maturity to support MAU, retention, and revenue impact.

Requirements

• A deep understanding of content, trends, and aesthetics in Turkey
• Strong experience in content strategy, partnerships, or editorial leadership, ideally in tech, digital, or media
• Proactive, solutions-driven approach balancing strategy with hands-on execution
• Exceptional stakeholder management skills
• Experience working in fast-moving, dynamic environments
• Strong analytical skills to assess content performance
• Track record of successfully managing content budgets, partnerships, and production workflows
• Passion for supporting and activating local creators

Responsibilities

• Prioritise and execute market content strategy and growth levers
• Act as a custodian of content quality and cultural resonance
• Own country's content performance across discovery (search, recommendations, editorial)
• Execute country’s editorial strategy identifying cultural moments
• Partner with Product, SEO, and Localisation to shape content strategy
• Build relationships with local creators and manage partnerships
• Manage and deploy the country’s content budget.