Reporting to the Director of Sales and Marketing responsibilities and essential job functions include but are not limited to the following: - Marketing and Communication - Maintain good working relationships with local and international media. - Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors - Execute media placements for hotel through news releases and personal contacts - Develop business and leisure travel promotions; release to press and/or target audience - Serve as hotel spokesperson, when appointed by general manager - Maintain photo/electronic library of hotel executive committee and all other aspects of hotel - Maintain and update hotel’s website - Submit stories/photos to media regularly - Establish PR & communications programs that will benefit and support sales and F&B strategies - Assist director of sales and marketing in developing and producing sales support materials - Assist director of food and beverage in the development and production of signage, menus, and other F&B collateral - Monitor all printed materials to ensure adherence to corporate identity standards - Coordinate all special events and promotions - Measures and communicates success of campaigns and digital performance
