Digital Channels Performance Marketing Specialist - Hybrid
Istanbul26 days ago
Google Analytics 4
Google Ads
Meta Ads
TikTok Ads
Adjust
DV360
SEM
Job Description
As our Digital Channels Performance Marketing Specialist, you will create performance-based digital advertising strategies, plan budget allocation, and optimize campaigns focusing on acquisition, retention, and ROI.
Requirements
Bachelor's or Master's Degree, preferably in Industrial Engineering, Business Engineering, MIS, Mathematics, or Statistics
2+ years of experience in performance-based digital marketing
Deep knowledge and hands-on experience in Google Analytics 4, Google Ads, Meta Ads, TikTok Ads, DV360, and Adjust
Good command of English, both written and spoken
Strong interest in e-commerce and digital trends
Responsibilities
Create performance-based digital advertising (SEM, social media ads, App Download etc.) strategy
Develop reports and make actionable recommendations based on web data
Prioritize and continuously optimize key channels
Develop a set of key performance indicators (KPIs) to measure campaign results
Coordinate performance agencies and technology partners
