Digital Marketing Specialist

Job Description

Seeking a Digital Marketing Specialist to plan and create content across social media, blogs, and email campaigns. The role involves managing multiple brands, paid campaigns, and staying up to date on GCC market trends.

Requirements

• 1–2 years of hands-on experience in digital marketing
• Strong content creation skills: writing and basic visual sense
• Proven experience managing social media accounts
• Very good English writing; Strong Native Arabic is a must
• Experience in fintech, payments, BNPL, or financial services is a plus

Responsibilities

• Plan and create content for social media (LinkedIn, Instagram, TikTok, X)
• Draft copy in line with brand tone of voice
• Coordinate with design to create visual assets
• Manage and grow related brands' social media channels
• Track engagement metrics (reach, impressions, clicks, saves, shares, followers)
• Set up and manage basic paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Proactively suggest new content formats and platforms
• Maintain an organized library of content assets