Oncology & Hematology Brand Manager

Job Description

The Brand Manager, Cross Indications, will be responsible for developing and executing marketing strategies across multiple therapeutic indications within Oncology and Hematology Portfolio. This role is instrumental in ensuring alignment with AbbVie’s global and regional strategies, driving portfolio growth, and maximizing patient impact.

Requirements

• 5 Years of Relevant experience with proven track record of success in a marketing position within biotech/pharmaceutical industry
• Previous experience with oncology and hematology is a must
• English language proficiency verbally and in writing

Responsibilities

• Develop and implement cross-indication brand strategies
• Monitor market trends, competitor activities, and customer insights
• Collaborate with the Country Head to localize and execute global marketing initiatives
• Lead the development of marketing campaigns, materials, and tactics
• Ensure brand consistency across indications
• Drive the execution of key initiatives, including Standard of Care and IMID projects
• Build marketing materials and CLM content for cross indications
• Develop and execute end-to-end digital marketing campaigns
• Drive excellence in peer-to-peer initiatives
• Work closely with the Market Access and Customer Excellence teams to develop value proposition marketing materials
• Track brand performance against defined KPIs
• Collaborate with the Business Unit Managers to prepare long-range plans (LRP) and forecasts
• Analyze the impact of marketing activities and adjust strategies
• Build strong relationships with internal and external stakeholders
• Working closely with other brand managers to support Jordan and other distributor markets
• Foster a collaborative and innovative team culture
• Double Visits with the promotion team
• Doing periodical marketing and products training to the sales team