AM CRM & Loyalty - KFC (Relocation to Kuwait))

Job Description

We are seeking a strategic, insight-driven Assistant Manager, Loyalty & CRM to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring CRM communications align with KFC’s brand voice.

Requirements

• Bachelor's degree in marketing, Business, Data Analytics, or related field
• 4–6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management
• Arabic speaker required
• Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze)
• Demonstrated ability to translate data into strategy
• Strong project management skills

Responsibilities

• Shape and own the loyalty and CRM strategy
• Develop and implement targeted CRM campaigns for onboarding and retention
• Utilize customer data to create highly granular segments
• Monitor and report on CRM campaign performance, churn, and LTV
• Lead the evolution of KFC’s loyalty program
• Design and manage the rewards catalog and point processes
• Translate complex datasets into actionable insights for leadership
• Collaborate with stakeholders across marketing and operations
• Brief creative teams for brand-aligned messaging