Performance Marketing Manager (Remote from Türkiye)

Job Description

Lead and optimize paid acquisition across multiple digital channels (Google Ads, Meta). Manage agency partners, execute campaigns, and experiment with new channels. Lead the transition from agency-managed to in-house execution.

Requirements

• 5–8+ years of experience in paid and performance marketing
• Deep expertise in Google Ads and Meta Ads
• Strong analytical, financial, and strategic mindset

Responsibilities

• Own paid media strategy across Google Ads and Meta
• Manage agency partners and set KPIs
• Lead the transition to in-house execution
• Direct Meta campaigns and creative testing strategies
• Experiment with additional channels like Reddit and LinkedIn
• Oversee reporting, forecasting, and attribution