Strategic marketing leader with a passion for multi-brand growth, portfolio optimization, and new brand launches. Responsible for multi-brand portfolio management and shaping go-to-market strategies for new products within the Foods category.
المتطلبات
University degree in Marketing, Engineering or Business Administration
Minimum 6-8 years of brand marketing/portfolio management experience in FMCG
Native Turkish speaker and fluent in English
المسؤوليات
Lead multi-brand portfolio transition projects and campaigns
Shape go-to-market strategies for new brand launches
Collaborate with cross-functional teams (Finance, Sales, Commercialization)
Monitor and report on innovation and campaign performance
Ensure compliance with global and local marketing standards
