Plan and create the marketing communication media planning and strategy to achieve the IMC strategy, covering both offline (ATL) and media channels with a holistic perspective.
المتطلبات
8 to 10 years’ experience in Marketing, Media Agency, or related departments
Degree qualification (preferably in Marketing, Media or Communications)
Excellent verbal and written communication in Turkish and English
Media agency experience is a plus
المسؤوليات
Participate in ATL marketing asset media planning
Agency management (media and creative agencies)
Analyze communication impact through consumer research
Lead the development of reports and presentations
Establish and monitor performance benchmarks and media costs
