Marketing Communication Specialist

وصف الوظيفة

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector. Our employee value proposition is 'We Respect We Kaizen!', which reflects our two most important values, 'Respect for People' and 'Kaizen'.

المتطلبات

• Bachelor’s degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of marketing, especially in marketing communications traditional and digital media planning, CRM communication
• Strong communication skills and relationship management
• Creative thinking and identify long-term opportunities and trends
• Team player with problem-solving and negotiation skills
• Ability to multi-task, organize, and prioritize work
• Following digital trends
• Advance skills in Microsoft Office Programs (Excel, PPT), Marketing Automation tools
• Automotive experience is plus

المسؤوليات

• Develop integrated marketing communication plans that align with objectives
• Create media plans that optimize use of traditional and digital channels (TV, radio, print, outdoor, online display, social media, SEM)
• Collaborate with cross-functional teams to develop messaging strategies and creative content
• Negotiate media planning and partnerships to secure favorable rates
• Monitor and analyze media performance metrics (reach, frequency, impressions, CTR, conversion)
• Provide insights and recommendations based on media performance data
• Stay informed about industry trends and emerging media platforms
• Manage relationships with media vendors, agencies, and other partners
• Prepare and present regular reports on media performance and ROI.